For Westwood One, we led all creative for GRAMMY events. This included digital, print and visual initiatives. We developed backstage events that included live performances, artist interviews for more than forty national and international media outlets, and interactive sponsor activations at both the 56th and 57th annual GRAMMYs. The immersive designs included signage, screens,a performance stage, and advertiser booths. The experiences were supported by consumer-facing promotional campaigns across digital, print, and social media. An interactive digital content hub featured GRAMMY playlists and special programming.
With Westwood One, our design team was charged with bring unique & larger than life visuals for our audio partnerships with major music awards shows, such as: The GRAMMYs, Billboard Music Awards, American Country Music Awards, BET Music Awards, American Music Award, and much more.
Utilizing our brand - WWO Backstage, we leveraged these award show partnerships to include live performances, artist interviews for national and international media outlets, and brand/sponsor activations. These experiences were supported by consumer-facing promotional campaigns across digital, print, and social media.
With Westwood One, our design team was charged with bring unique & larger than life visuals for our audio partnerships with major music awards shows, such as: The GRAMMYs, Billboard Music Awards, American Country Music Awards, BET Music Awards, American Music Award, and much more.
Utilizing our brand - WWO Backstage, we leveraged these award show partnerships to include live performances, artist interviews for national and international media outlets, and brand/sponsor activations. These experiences were supported by consumer-facing promotional campaigns across digital, print, and social media.
ROLE: Creative Director & Graphic Designer
